BETWEEN Live Helps VcityMeta Enter a New Track (Ⅱ)
The launch of VcityMeta's live streaming section "BETWEN" not only promotes "technological innovation and experience improvement" and "content creation and ecological enrichment", but also helps VcityMeta quickly enter a new track in "business cooperation and market expansion" and "business cooperation and market expansion".

1. Business cooperation and market expansion

1.1. Brand Cooperation Promotion: Provides a brand new marketing platform for brands, allowing them to launch new products, organize brand activities, etc. in the "BETWEEN" live broadcast section. If a certain car brand holds a live car launch event in VcityMeta, users can observe the new car up close and even test drive it in a virtual scene, enhancing the interaction and connection between the brand and consumers.

1.2. Cross industry cooperation expansion: Collaborate with multiple industries such as gaming, film and television, music, etc. to achieve resource sharing and complementary advantages. For example, collaborating with film and television companies to hold online premieres and meet and greet creators through metaverse live streaming before the release of a movie, attracting audiences while promoting the movie.

2. Business cooperation and market expansion

2.1. Social Interaction Enhancement: VcityMeta users can participate in live broadcasts as virtual avatars and engage in social interactions with other users in the live scene, such as chatting, taking photos, and giving virtual gifts. For example, in virtual wedding live streaming, family and friends can gather in virtual images to witness and bless the newlyweds, enhancing the fun and sense of participation in social interaction.

2.2. Community cohesion enhancement: Through the "BETWEEN" live streaming section, users can form different communities based on common interests and hobbies. Users who enjoy virtual fitness live streaming can form a fitness community, share fitness experiences, exchange virtual fitness equipment, etc., which enhances users' stickiness and loyalty to the VcityMeta platform.